In the case of PJ Masks, the team had “to push the concept from a children’s series of books to an action-superhero series”. The starting point was the idea that preschool superhero series were lacking on the market, thus representing a potential commercial opportunity. The main challenges were adapting short stories into a longer series format, working with 2D paintings on an action story and adapting the character design from the books to strike a chord with the desired target audience. During the writing process, the writing room decided to start each episode during the daytime and solve the protagonists’ daytime problems by night, whilst the original book series is set only at night time. The characters were made more “aspirational” for preschool kids from worldwide audiences. The creative team included several talented directors and screenwriters hired with Disney on board, who worked closely with Romuald Racioppo, PJ Masks’ creator.